Every month, we bring you the UK’s cheapest supermarket, according to consumer website Which?. Every single month they compare thousands of prices at eight of the UK’s biggest supermarkets – Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose
This month we take a look at whether ALDI will continue their reign of glory throughout 2024, or whether another supermarket is upping its budget game
And the for the small basket winner is…
Nope they still have it …Aldi is still in on top
Aldi was the cheapest supermarket in August, charging £110.58 on average for our shopping list of 62 popular groceries. Lidl are close behind, at just £1.30 more if you had a loyalty card (£111.88) or £1.59 more if not (£112.17).
Asda was next at £121.85.
Waitrosewas the most expensive supermarket at £140.89 – that’s 27.4% more than Aldi.
Which? also compared the cost of a larger trolley analysis, including a mix of 134 branded and own-brand items (it couldn’t include Aldi and Lidl due to not stocling lots of branded items), Asda was the cheapest supermarket at £424.51, beating Sainsbury’s with Nectar by £3.59. .
Waitrose remained themost expensive supermarket (£466.08). Shopping at Sainsbury’s without a Nectar card was pricier than Ocado but very slightly cheaper than Waitrose.
Once again, this analysis from Which? shows that considerable savings can be made by consumers, depending on where they tend to shop for food. Whilst more supermarkets are introducing discounts and value brands, more must be done to support consumers with rising food costs.
MoneyMagpie Deals experts say:
“Whilst Aldi is undoubtedly the cheapest and has held this title for years now (albeit the odd month that Lidl have just pipped them), it is worth saying always do your homework when it comes to researching the best deals. Always look at deals and offers, consider wonky veg boxes (Lidl’s £1.50 one still being a favourite) and always look to food waste apps etc.”
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